Senior Strategic Marketing Consultant - London, United Kingdom,

A national health/medical charity in London, seek a Senior Strategic Marketing Consultant ASAP for 6 months, on a full or part time basis.We are looking for a consultant or career interim that can deliver the following:Develop the strategic marketing strategy with clear objectives, timelines, and metrics to demonstrate progress and successUse market research and insights from our existing data sets to define and test the organisations differentiated value proposition and message frameworkDevelop the charity's community segmentation model; working across the organisation to ensure our decisions, value propositions, messaging and engagement channels and journeys maximise impact by targeting the needs of everyone with, or affected by the cause in each segment.Work with Head of Marketing to define and develop the conferences and events strategy, including local events, and its annual awards ceremony.Assess the skills and capability needed by the charity to deliver on its ambitions and plans, and recommend an optimum structure for the futureBe a thought leader and communicator of the strategic marketing plan, segmentation model and value propositions to key internal stakeholders.This role can be worked as a contract or daily rate. Contracts will be 50-60kpa and daily rates 200-300 per day, depending on whether PAYE or Ltd.